Recently, Sephora opened their subscription service, Play!, to a wider audience. I believe you still have to sign up for the waitlist, but it seems like more and more invitation e-mails are being sent out. There was even a weekend where you could just sign up for it without having been on the waitlist, but then some people ended up on the waitlist anyways and then weren't able to subscribe...I'm not 100% sure what happened, but I know it was a very confusing situation. Along with changes in the subscription process, Sephora is apparently reworking the service itself, starting with the May 2016 box.
Quick Run-Down: $10 a month makeup/beauty subscription service curated by Sephora; five deluxe sized beauty samples (think the 100-point rewards Sephora offers) and one perfume sample; all products and brands are available to purchase at Sephora; no reward system, but you get a card each month that you can redeem with a purchase in-store to get 50 extra Beauty Insider points; still limited as to who can subscribe, but it seems like Sephora is letting more and more people in (pretty sure you still have to sign up for the wishlist, though, and that a lot of the limitation is based on location rather than amount of current subscribers).
Overall, I got five deluxe sized samples and one fragrance sample. For $10, I do think you get your money's worth, but it's unfortunate that I won't be able to use three out of my five samples (and I'll be giving the fragrance sample away as well), which lowers the value of this box for me. I don't really like the direction this service appears to be going in; it's more widely available, which is good, but it also feels a little...cheaper. Like Sephora is trying to cut corners to keep costs as low as possible. I understand that there are a lot of costs involved with these boxes--printing, packaging, curating, shipping, etc.--and that Sephora probably doesn't make much, if any, money from this service, but I would prefer paying a little more to keep the old service than paying less for this revamped one. This is still a new service, and Sephora is probably trying to figure out what works best, so I'm not going to unsubscribe, but I'm worried about what the June box will bring.
Thanks for reading! <3